Search is no longer just text in a box. Google's Year in Search 2025 reports that "Tell me about…" searches increased 70% year-over-year, and "How do I…" queries hit an all-time high with a 25% increase. Search Live makes search a real-time conversation—voice, camera, and follow-up questions in one flow. For brands investing in web development and digital marketing, staying visible means optimising for how people actually search now.

What Search Live Changes

Search Live enables real-time voice conversations with an AI assistant through the Google app. Users can ask questions aloud and use their phone's camera to show the AI what they're looking at—troubleshooting, identifying items, planning trips. The AI uses "query fan-out" to conduct multiple related searches alongside your specific query, providing more comprehensive responses. Rich displays include place cards, ratings, and shoppable product cards with real-time pricing.

How to Adapt Content and Tech

Structure content with clear, concise answers—bullet points, numbered lists, 40–50 word paragraphs—for featured snippets and voice readouts. Optimise your Google Business Profile for local voice queries ("coffee shops near me"). Ensure fast page speed; voice searchers want quick answers. Implement schema markup so search engines can understand and surface your content in AI overviews and voice results. The same technical and content foundations that support growth and voice and visual search apply here.

Conclusion

Conversational search is not a future trend—it's live. Brands that adapt content and technical foundations now will have a lasting advantage. For more on how we build discoverable, performant experiences, explore our blog and services.

Sources

Year in Search 2025 — Google (search behaviour, conversational queries).
Google's AI Search Live makes search a conversation — TechRadar (Search Live, voice, camera).

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Conversational Search in 2025: What Brands Need to Know