Search is no longer just text in a box. Voice search is projected to account for over 50% of all searches, and tools like Google Lens process billions of visual queries every month—with roughly one in five showing commercial intent. For brands investing in web development and digital marketing, staying visible means optimizing for how people actually search now.

Why Voice and Visual Search Matter

Voice searchers use natural, conversational language: "What's the best Italian restaurant in New York City?" instead of "best Italian restaurant NYC." Virtual assistants often pull answers from featured snippets (position zero), so structuring content with clear, concise answers—bullet points, numbered lists, or 40–50 word paragraphs—increases your chances of being read aloud. Google Lens is used for over 20 billion visual searches monthly, with 1 in 4 having commercial intent. If your products or locations can be discovered by image or voice, you're leaving reach on the table without a strategy.

Practical Steps

Focus on long-tail, question-based phrases ("what," "where," "how"). Optimise your Google Business Profile for local voice queries ("coffee shops near me"). Ensure fast page speed—voice searchers want quick answers. Implement schema markup so search engines can understand and surface your content in AI overviews and voice results. The same technical and content foundations that help with growth and digital strategy support voice and visual visibility.

Conclusion

Optimizing for voice and visual search also improves visibility in AI tools like Google's AI Overviews and Perplexity. Brands that adapt early will have a lasting advantage. For more on how we build discoverable, performant experiences, explore our blog and services.

Sources

Search innovations transform user behavior — Think with Google (Lens volume, commercial intent).
Voice Search SEO: 9 Practical Tips For Businesses — Search Engine Journal (conversational keywords, featured snippets, local SEO).

#Google Lens

Voice and Visual Search in 2025: How to Stay Visible