Chef Amey Marathe
Amey Marathe
Chef Amey Marathe needed a personal brand that could hold menus, stories, and bookings. We designed the lockups and the live platform.
Outcome: A chef brand and website that turns audience into guests, collaborations, and press.
Visit live siteBrand system
Official marks, lockups, and usage from the brand kit.
Colors
- Ink #111111
- Paper #FFFFFF
Typography
- Wordmark
- Official Amey Marathe lockup
Usage
- Use official lockups only; do not recreate the signature lettering.
- Bright lockup on dark photography; dark lockup on light plates.
Live site
Desktop and mobile captures from the shipped product.
Growth story
Culinary careers stall when Instagram is the only homepage. Amey needed a brand that travels from plate to page, and a site that owns the relationship. Growth strategy: identity first, then a platform that publishes work and captures demand—bookings, partnerships, and content in one place.
Challenge
A chef’s reputation lived on social. There was no owned destination.
Approach
Results
An owned chef platform that can grow beyond any single channel.
Growth journey
Key milestones and outcomes.
Lock the signature
Amey Marathe lockups for every surface.
Own the table
Live site as booking and story hub.