DebtClear AI
DebtClear AI
DebtClear AI turns a CIBIL report into a payoff strategy. We built the violet identity and the live product experience around that moment.
Outcome: A memorable fintech brand and AI product site that converts report anxiety into a started analysis.
Visit live siteBrand system
Official marks, lockups, and usage from the brand kit.
Colors
- Signature Violet #8B2FC9
- Success #05C98A
- Ink #0F0B0A
- Paper #FFFFFF
Typography
- Display
- Plus Jakarta Sans
- Body
- DM Sans
Usage
- Use the official D-mark; do not invent a new monogram.
- Dark wordmark on light; light wordmark on dark.
- Violet is identity, not decoration—reserve it for primary actions.
Smart debt management powered by AI.
Live site
Desktop and mobile captures from the shipped product.
Growth story
Debt products usually look like banks. DebtClear needed Signature Violet and a single job: upload the report, get a plan. Growth strategy: own a distinctive brand so ads and SEO are recognizable, then make the AI analysis the habit that retains. The site sells the first upload; the product sells freedom over time.
Challenge
Generic fintech blue would have buried the product. Trust and distinctiveness had to arrive together.
Approach
Results
A brand people remember and a live flow that starts the analysis.
Growth journey
Key milestones and outcomes.
Leave fintech blue
Signature Violet and the official D-mark.
Start the analysis
Upload-to-plan as the growth loop.