Keen Couture
Keen Couture
Keen Couture is a fashion house. We applied the official lockup and built the digital workspace and store path.
Outcome: A fashion brand with an owned digital home for lookbooks, commerce, and campaigns.
Visit live siteBrand system
Official marks, lockups, and usage from the brand kit.
Colors
- Ink #111111
- Paper #FFFFFF
Typography
- Wordmark
- Official Keen Couture lockup
Usage
- Use the official lockup only; do not typeset a substitute Keen mark.
- Keep the lockup clear of busy lookbook photography.
Live site
Desktop and mobile captures from the shipped product.
Growth story
Fashion houses leak margin to marketplaces when they have no brand site. Keen needed the official lockup on a destination that can sell. Growth strategy: brand as the atelier, ecommerce as the atelier door. Marketing lands on Keen, not a third-party grid.
Challenge
Couture work needs a house URL that feels as considered as the garments.
Approach
Results
An owned fashion destination ready for catalog and campaign growth.
Growth journey
Key milestones and outcomes.
Set the house mark
Official lockup as the only wordmark.
Open the atelier
Digital workspace and store path.