mairaki
mairaki
mairaki is a habit and growth app. We built the emerald identity, official m-mark, and the live product surface.
Outcome: A warm, non-neon habit brand and working app that can grow from web to stores.
Visit live siteBrand system
Official marks, lockups, and usage from the brand kit.
Colors
- Emerald #059669
- Emerald bright #34D399
- Amber #D97706
- Warm paper #FFFBEB
Typography
- Display
- Plus Jakarta Sans
- Body
- Inter
Usage
- Use the official lowercase m-mark; do not construct a new letterform.
- No neon mint or multi-layer glow on chrome.
- Tagline: build your best self, daily.
Live site
Desktop and mobile captures from the shipped product.
Growth story
Habit apps shout with neon and streaks. mairaki needed to feel like lasting change—emerald, amber, and a simple m-mark. Growth strategy: brand as daily ritual, product as the loop. Web introduces the practice; the app keeps the streak honest without gimmicks.
Challenge
Habit products look interchangeable. mairaki had to feel values-based, not gamified junk.
Approach
Results
A distinctive habit brand with a real product people can open today.
Growth journey
Key milestones and outcomes.
Draw the m
Official monoline mark and dual-theme lockups.
Ship the daily
Web and app as one habit surface.