Plant's Mark | Botanical ecommerce case study | doimpo

Plant's Mark

Plant's Mark

Plant's Mark sells green happiness. We built the botanical brand system and an ecommerce site that feels like a gallery, not a warehouse.

Outcome: A deep-green and gold brand with a live store that can grow SKUs without looking generic.

Visit live site
Botanical brandStorefrontProduct system

Brand system

Official marks, lockups, and usage from the brand kit.

Plant's Mark Mark · bright
Mark · bright
Plant's Mark Mark · dark
Mark · dark
Plant's Mark Lockup
Lockup
Plant's Mark Lockup · bright
Lockup · bright
Plant's Mark Lockup · dark
Lockup · dark

Colors

  • Deep Green #0A3F3E
  • Gold #B89A4D
  • Sage #A8C4B4
  • Charcoal #121212

Typography

Display
Heading South
Body
Inter
UI
Josefin Sans

Usage

  • Use official plant mark and lockups; do not invent leaf icons.
  • Gold is for CTAs and highlights, not large fills.
  • Keep layouts gallery-quiet—white space is part of the brand.

Spreading green happiness.

Live site

Desktop and mobile captures from the shipped product.

Plant's Mark Home
Home
Plant's Mark Home Mobile
Home Mobile

Growth story

Plant retail usually looks either too rustic or too dropship. Plant's Mark needed a modern gallery botanical—deep green, gold, and a store that makes plants feel curated. Growth strategy: brand as the differentiator, ecommerce as the engine. Campaigns land on a store that already feels premium.

Challenge

Plant ecommerce defaults to clutter. Plant's Mark needed gallery restraint.

Approach

  • Branding: Deep Green, Gold, official mark and lockups
  • Ecommerce & web: plantsmark.vercel.app as the curated store
  • Marketing: a brand destination ads can trust
  • Results

    A botanical retail brand with a live store ready to scale catalog.

    Growth journey

    Key milestones and outcomes.

    Brand

    Set the gallery

    Deep green + gold system and official marks.

    Commerce

    Open the store

    plantsmark.vercel.app as the growth engine.

    Ready to grow?

    Let's discuss how we can propel your business.

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