Kingdom Business Cohort
Reign Conference
Reign is the public gathering of Kingdom Business Cohort. We created the conference identity and a landing experience that turns belief into registrations.
Outcome: A gold-on-dark conference brand and live page that carries KBC’s marketplace operating system into a once-a-year growth moment.
Visit live siteBrand system
Official marks, lockups, and usage from the brand kit.
Colors
- Gold #CE8A46
- Ink #000000
- Paper #FFFFFF
Typography
- Display
- CY Grotesk
- Body
- Inter
- Accent
- Silver South Script
Usage
- Gold is the only accent—do not introduce extra event colors.
- Use bright lockup on dark fields; dark lockup on light.
- Keep the mark clear of scripture art and photography.
Live site
Desktop and mobile captures from the shipped product.
Growth story
KBC had a strong community and a weak public front door. Reign needed to feel like a movement, not a generic event template—gold, scripture-rooted language, and a clear path to attend. The growth strategy treats the conference as the annual acquisition engine: brand the gathering, fill the funnel with content, and convert visitors on a focused landing page that points back into the cohort.
Challenge
A faith-and-business cohort needed a flagship event brand that felt premium without losing pastoral warmth.
Approach
Results
Reign reads as the public face of the cohort. The live page is the conversion surface for the annual gathering.
Growth journey
Key milestones and outcomes.
Name the gathering
Reign as the public expression of Kingdom Business Cohort.
Build the door
Conference landing with registration as the only job.
Fill the room
Content and campaigns that point every channel to the page.