SALI
South Asian Liver Institute (SALI)
South Asian Liver Institute (SALI), founded by internationally renowned liver transplant surgeon Prof. Dr. Tom Cherian, partnered with Doimpo to transform its digital presence into a patient-first growth ecosystem. When patients make life-changing healthcare decisions, trust isn't built through advertisements—it is built through every digital interaction. The objective wasn't to generate more leads; it was to build a digital experience that reflected the same excellence patients receive inside the hospital.
Outcome: Established a scalable digital foundation for long-term growth, structured brand positioning, and built a comprehensive healthcare content ecosystem with an average lead acquisition cost of approximately ₹200.
Growth story
Healthcare marketing is different. Patients don't purchase products; they make decisions that affect their lives and their families. When we first began working with SALI, we identified an opportunity—not in the quality of care, but in how that care was being communicated digitally. Although SALI had world-class clinical expertise, international credibility, an ethical treatment philosophy, and exceptional patient outcomes, the digital ecosystem wasn't fully communicating that value. The result was a fragmented patient journey that created friction between awareness and trust. Rather than immediately launching campaigns, we began with an extensive discovery phase. We audited every major touchpoint including brand positioning, website experience, patient journey, competitor landscape, lead generation, campaign performance, content ecosystem, search visibility, regional lead behavior, and conversion data. One insight became immediately clear: the problem wasn't lead generation. The problem was everything that happened before—and after—a lead.
The Strategy
Instead of approaching SALI as a marketing client, we approached it as a digital transformation project. Our strategy focused on creating a connected ecosystem rather than isolated campaigns.
Why It Worked
Many agencies optimize advertisements. We optimized the business around the advertisements. By combining consulting, technology, analytics, branding, and patient psychology, we transformed marketing from a lead generation activity into a long-term growth system. That's the difference.
Thinking Beyond Marketing
Every organization has marketing challenges. Very few have marketing systems. Our role isn't to create campaigns; our role is to build digital ecosystems that generate trust, improve decision-making, and create sustainable business growth.
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Growth journey
Key milestones and outcomes.
Strategic Consulting
Established brand positioning, healthcare marketing strategy, digital transformation roadmap, and patient journey mapping.
Digital Transformation
Developed website strategy, SEO planning, UX improvements, and landing page planning.
Content Engine
Created content calendar, video strategy, educational frameworks, social media systems, and brand messaging.
Growth Marketing
Executed Meta advertising, campaign optimization, lead intelligence, regional performance analysis, and reporting dashboards.
Future Systems
Designed CRM frameworks, WhatsApp automation, webinar funnels, and patient retention strategies.