Branding & Design Web Development AI Solutions Content Creation

Tend Church

Tend Church is a ministry platform for pastors. We shaped the evergreen brand and a site that sells Prepare. Preach. Transform.

Outcome: A pastoral brand and live product site that turns sermon-prep pain into workspace sign-ups.

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Church brandMinistry platformSermon toolsMarketing site

Brand system

Official marks, lockups, and usage from the brand kit.

Lockup · bright

Lockup · dark

Colors

Deep Evergreen #243A34
Harvest Gold #C4A35A
Clay #8F5A48
Warm Ivory #F5F3EE

Typography

Display: Plus Jakarta Sans
Body: Inter

Usage

Use official lockups only; do not redraw the vine/mark.
Evergreen for large fields; gold for harvest accents, not decoration.
Tone: faithful, scholarly, practical—address pastors directly.

Prepare. Preach. Transform.

Live site

Desktop and mobile captures from the shipped product.

Growth story

Pastors juggle outlines, teams, and calendars across scattered tools. Tend needed to feel faithful and capable—not like generic SaaS with a cross icon. Growth strategy: lead with sermon preparation (the weekly pain), then expand into ministry management. The brand and site carry that story; AI tools keep people inside the product.

Challenge

Church software either looks dated or looks like a startup. Tend had to feel pastoral and modern.

Approach

Branding: Deep Evergreen, Harvest Gold, Clay; official lockups

Web: tendchurch.co as the public door

AI: sermon editor and ministry workflows as the retention engine

Content: language for pastors, not product managers

Results

A brand pastors trust and a live site that explains the whole platform in one sitting.

Growth journey

Key milestones and outcomes.

Brand

Set the voice

Prepare. Preach. Transform. — evergreen system.

Web

Open tendchurch.co

Marketing site as the trial funnel.

Product

Keep them preparing

AI sermon tools as the weekly habit.

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